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At 2 AM I Got An Internet Business Idea – How it Can Help You to Succeed?

What if you learned about a simple secret that can literally blow your mind if you are planning to start and grow your online business?

Are you interested in knowing about how a simple idea got me on the right track setting up my online business?

Once you understand the concept that I am trying to explain in this article you will plan out your internet business in the right way from the start and failure will not be experienced by you any more.

While I was in my struggling stages to set up my online business I had 2 products that I had personally created.

The products were selling comfortably till the time I was promoting them using article marketing.

I use to write articles for my website and submit them to various directories on the internet, this would get targeted traffic to my website and my visitors would purchase my products and services.

I decided to outsource my article marketing work. I paid some of my friends, trained them how to write and submit articles and paid them $200 to write 100 articles for me.

I submitted these articles and the traffic that I received in return made me $210.

That simply means I made a net profit of $10 by outsourcing a batch of 100 articles.

I was stunned, surprised and upset. I realized that if I outsourced the marketing of my website I would get broke. I could not digest the fact that to earn good profits out of my website I will have to write articles which simply meant doing a job in my own business.

Till the time I personally put my efforts to drive traffic I would be earning money. As soon as I started paying for driving traffic to my website it was difficult for my website to make profits for me after deducting the traffic generation cost.

I was awake till 2 am and actually very upset with what was happening. I just could not sleep.

Instantly something struck me and things really changed. This is what I thought…

If 100 articles made me $10 net profits from 2 products. What will be my profits if I had 20 products into my system?

If I had 20 products I would have made $100 approximately. If I had 200 products in my system I would have made $1000.

This literally opened my eyes to the world of backend marketing. I did some research on the internet and this is what I discovered…

Initial one or two products in your sales funnel will just break even your marketing costs. You will start earning money from third product onwards and from the high ticket products that you have set up at the backend.

Marketing Strategy and Marketing Planning

Marketing has evolved over the years from a product and sales centric environment to one more concerned with life-time customers; customer focus is more important than a quick sale.

A marketing strategy is a business direction to help guide a company when making decisions. The strategy is based on objectives, a competitor and market review and set against timescales.

In truth, anybody can register a company at companies house, open a bank account and even acquire clients. For a business to be successful you need a marketing strategy which segments, targets and positions your product at a specific customer, at the right price and at the right time.

Segmentation

Consumers come in different shapes and sizes. Segmentation enables a business to split these buyers into different groups and monitor their characteristics so as they can better meet the customers needs.

The most common segmentation is by gender, age and geographic region. Other segmentation variables can include;

- Socio- economic: societal class (A, B1,B2 etc)
- psychographics: beliefs and values

Targeting

After segmenting the entire market the next step is to target your product or service at a key area. The alternative is mass marketing; a product promoted to all segments of the market.

An example of targeting can be found in the insurance industry. There are car insurance providers just for women. The gender has been split because women are statistically safer drivers, which is what insurance providers want.

Positioning

Positioning your product is very much in the mind of the consumer. It’s the responsibility of the company to convey the segment and target audience they want. For example, there are some car insurance companies targeting women by positioning their product using catchy jingles and pink cars.

The marketing mix (7P’s)

Your marketing strategy will support your marketing mix (marketing plan). The marketing mix is a plan to focus your business, set standards and target specific markets.

The marketing mix consists of;

Product – What do you sell? Who do you sell it to?
Price – How much does it cost? Are there any discounts? Is your pricing strategy one of penetration or skimming?
Place – How does your product get to market? What channels do you sell through?
Promotion – How do you communicate and sell your product?
People – Who is involved in the process? What do they say about you?
Process – What happens during the manufacture / buying process?
Physical evidence – Are buildings, leaflets or packaging (anything tangible) important? If so what is your position regarding these?

A marketing strategy will differentiate your brand from competitors whilst your marketing mix will enable you to focus your product in a specific market for a specific consumer.

Most companies think strategically but fail to put it down on paper. This is a hazardous approach when your business begins to grow and you employ staff. Everybody has a view of how a company should grow, but only the CEO or owner can guide the company and everybody else must follow their direction. A marketing strategy will guide the business in the short, medium and potentially long term too.

Why Internet Business Ideas Are the Perfect Solution For Earning Handsomely

You might have heard it a million times that one must do things that he/she enjoys, and success will be a by-product. However, that sort of advice always seems to be coming from those who have themselves done so well in life that they can finally do things they believe in. They’re really not concerned about the money part, already having earned so much of it. So where does that leave the person who is genuinely interested in going for some serious opportunities? Thankfully, there is no dearth of good internet business ideas for someone who really wants to get ahead in life and is prepared to work for it.

However, just working on it is not going to help you get ahead in life. Smart-work is what is required to identify the right opportunity for you to excel. And when one talks about the internet, trust me, there’s nothing having more options than the affiliate business market. Simply put, it has something for everybody. So if you are having a strong passion for anything, just anything, this is the perfect internet business idea for you to get going with just a couple of hours of work everyday. Yes, it’s true.

Even if you are having a regular job that is not giving you the kind of appreciation you desire, but can’t leave the same due to financial issues, there is no problem at all. You can get associated with the many affiliate networks that pay you to promote their sponsors’ products. Further, there are also many other opportunities on these networks, like paid surveys, etc., so you can be sure that you are going to find something or the other that will help you get a substantial source of revenue

And to top it all, none of this has anything to do with any sort of scam. It’s a 100% legitimate business opportunity. Affiliate business is certainly the best internet business ideas. I have heard of, and I urge you to try it once for yourself to see its benefits.